Advertising and Cultural Politics in Global Times

Contents: Preface; Introduction: liberal vistas and the political economy of the sign; Part I Governmentalization of Visual Culture: Governing neoliberal vistas and the cultural politics of economic life; Governmentality and the political economy of the sign. Part II Postmodern-Political Caesura: Inversions in the political economy of global signs; Aesthetic disruptions in the cultural politics of representation; Semiology of time in postmodern cultural politics. Part III Geo-Political Caesura: Political economy of citizen branding; Aesthetics as the transgressive politics of the self. Part IV Techno-Political Caesura: Technoscapes and the geo-politics of global advertising; Conclusion: towards a transgressive techno-political caesura; References; Index.

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• Antropologia
• Estudos cultirais
• Teoria social

FLO International;Cadbury Cocoa Partnership;UK Retail Sector;CAPI;International Bank;Fairtrade Mark;Fairtrade Premium;Cadbury Dairy Milk;Fair Trade Networks;Alternative Trade Networks;Postmodern Cultural Politics;Neoliberal Market Reforms;Fairtrade Cotton;Fairtrade Standards;FLO;International Market Regulation;Postmodern Advertising;Fairtrade Foundation;Global Capitalist Accumulation;Cocoa Farming Communities;Fair Trade Movement;Fairtrade Town;Dairy Milk;Advertising Imagery;UK Export