Judging a Book by Its Cover

Judging a Book by Its Cover

Fans, Publishers, Designers, and the Marketing of Fiction

Matthews, Nicole; Moody, Nickianne

Taylor & Francis Ltd

11/2007

216

Dura

Inglês

9780754657316

15 a 20 dias

453

Descrição não disponível.
Contents: Introduction, Nicole Matthews; Part 1 Approaches to the Book Cover: The paperback evolution: Tauchnitz, Albatross and Penguin, Alistair McCleery; How books are positioned in the market: reading the cover, Angus Phillips; Relocating Liverpool in the 1990s: through the covers of regional saga fiction, Val Williamson; Empirical studies of the bookshop: context and participant observation in the study of the selling of science fiction and fantasy, Nickianne Moody. Part 2 What makes a Book Popular?: Literary prizes, production values and cover images, Elizabeth Webby; Book marketing and the Booker Prize, Claire Squires; Jerome K. Jerome and the paratextual staging of anti-elitism, Susan Pickford. Part 3 'The Record of the Film of the Book': Cultural Industries and Intertextuality: Pop goes the paperback, Gerry Carlin and Mark Jones; 'Now a major motion picture': the delicate business of selling literature through contemporary cinema, Rebecca N. Mitchell; In real life: book covers in the internet bookstore, Alexis Weedon. Part 4 Translating Covers: Moving Audiences and the Marketing of Books: Cover charge: selling sex and survival in lesbian pulp fiction, Melissa Sky; Addressing 'young adults'? The case of Francesa Lia Block, Chris Richards; Images, messages, and the paratext in Algerian women's writing, Pamela Pears; Bibliography; Index.
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Cover Art;art;Booker Prize;booker;Superb;prize;Booker Prize Winner;winner;Dust Jacket;front;Lesbian Pulp;design;Lesbian Pulp Fiction;back;Algerian Women;dust;Kelly Gang;jacket;Malika Mokeddem;mass;Allen Lane;Witch Baby;Man Booker Prize;Fairy Tales;Saga Fiction;Regional Saga;FRPG;Film Tie Ins;Butch Femme Relationships;UK Production;De Bellaigue;Extent Penguins;Bury 2005a;Youthful Lifestyle;Reluctant Young Adult Readers