Visual Pollution
-15%
portes grátis
Visual Pollution
Advertising, Signage and Environmental Quality
Portella, Adriana
Taylor & Francis Ltd
04/2014
346
Dura
Inglês
9780754675341
15 a 20 dias
771
Descrição não disponível.
Contents: Preface; Introduction: synopsis of each chapter and glossary of concepts. Part I The Theoretical Debate: Visual Quality of Public Spaces Versus Commercial Signage: User's perception and cognition of the built environment; Consumer culture, marketing the city and urban tourism; Reviewing commercial signage controls in different countries. Part II The Empirical Investigation: The Effects of Commercial Signage on People's Quality of Life: Empirical investigation - England and Brazil; People's quality of life and commercial signage control management; User's preference and satisfaction with historic streetscapes; Commercial signage and building design: positive and negative factors. Conclusion: what is needed to enhance visual quality in historic and commercial city centres?; Appendices; References; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
historic;city;centres;commercial;streetscapes;signage;street;facade;building;facades;Commercial Streetscapes;Historic City Centres;Commercial Signage;Influence User Perception;Street Facade;Building Facades;Urban Tourism Strategies;City Council Officers;Visual Pollution;Commercial Street;User Perception;Historic Buildings;Census UK;Aesthetic Composition;Brown Red Hues;Commercial City Centres;Facade Details;Building Silhouette;Shape Perimeter;Yellow Orange Hues;City Centre Function;Facade Articulation;Building Variation;Commercial Appearance;Oxford City Centre
Contents: Preface; Introduction: synopsis of each chapter and glossary of concepts. Part I The Theoretical Debate: Visual Quality of Public Spaces Versus Commercial Signage: User's perception and cognition of the built environment; Consumer culture, marketing the city and urban tourism; Reviewing commercial signage controls in different countries. Part II The Empirical Investigation: The Effects of Commercial Signage on People's Quality of Life: Empirical investigation - England and Brazil; People's quality of life and commercial signage control management; User's preference and satisfaction with historic streetscapes; Commercial signage and building design: positive and negative factors. Conclusion: what is needed to enhance visual quality in historic and commercial city centres?; Appendices; References; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
historic;city;centres;commercial;streetscapes;signage;street;facade;building;facades;Commercial Streetscapes;Historic City Centres;Commercial Signage;Influence User Perception;Street Facade;Building Facades;Urban Tourism Strategies;City Council Officers;Visual Pollution;Commercial Street;User Perception;Historic Buildings;Census UK;Aesthetic Composition;Brown Red Hues;Commercial City Centres;Facade Details;Building Silhouette;Shape Perimeter;Yellow Orange Hues;City Centre Function;Facade Articulation;Building Variation;Commercial Appearance;Oxford City Centre
