Marketing in the International Aerospace Industry
-15%
portes grátis
Marketing in the International Aerospace Industry
Spreen, Wesley E.
Taylor & Francis Ltd
04/2007
312
Dura
Inglês
9780754649755
15 a 20 dias
740
Descrição não disponível.
Contents: Introduction. Part 1 The Aerospace Market and its Basic Elements: The aerospace market: supply, demand, and segmentation; The product; Pricing in the aerospace industry. Part 2 Marketing Tools, Techniques, and Resources: Overseas agents and sales consultants; Financing and leasing; Industrial offsets; Government relations; Brand management and advertising; Air shows; Operations analysis; International cooperation, joint ventures, and teaming; Working with the customer. Part 3 Managing the Marketing and Sales Process: Managing the marketing and sales process; Protecting sales victories; The commercial contracting process. Part 4 The Governmental and Administrative Framework: The broader administrative and regulatory context of aerospace marketing; What lies ahead in the aerospace marketplace; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Aerospace Industry;military;International Aerospace Industry;aircraft;BAE System;civil;Secretary Of State;firms;MRO;product;Official Export Credit Agency;liquidated;Aerospace Products;damages;Aerospace Market;major;Industrial Offsets;american;Aircraft Sales;companies;Aerospace Companies;Japan Defense Agency;Offset Obligation;European Aerospace Industry;Ex-Im Bank;Violate;Offset Program;Airworthiness Authority;Offset Plan;Milestone Review;Government Affairs Office;Offset Agreement;Indirect Offset;Customer Country;Offset Managers
Contents: Introduction. Part 1 The Aerospace Market and its Basic Elements: The aerospace market: supply, demand, and segmentation; The product; Pricing in the aerospace industry. Part 2 Marketing Tools, Techniques, and Resources: Overseas agents and sales consultants; Financing and leasing; Industrial offsets; Government relations; Brand management and advertising; Air shows; Operations analysis; International cooperation, joint ventures, and teaming; Working with the customer. Part 3 Managing the Marketing and Sales Process: Managing the marketing and sales process; Protecting sales victories; The commercial contracting process. Part 4 The Governmental and Administrative Framework: The broader administrative and regulatory context of aerospace marketing; What lies ahead in the aerospace marketplace; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Aerospace Industry;military;International Aerospace Industry;aircraft;BAE System;civil;Secretary Of State;firms;MRO;product;Official Export Credit Agency;liquidated;Aerospace Products;damages;Aerospace Market;major;Industrial Offsets;american;Aircraft Sales;companies;Aerospace Companies;Japan Defense Agency;Offset Obligation;European Aerospace Industry;Ex-Im Bank;Violate;Offset Program;Airworthiness Authority;Offset Plan;Milestone Review;Government Affairs Office;Offset Agreement;Indirect Offset;Customer Country;Offset Managers
