Hard Sell
-15%
portes grátis
Hard Sell
An Ethnographic Study of the Direct Selling Industry
Bone, John
Taylor & Francis Ltd
07/2006
216
Dura
Inglês
9780754646099
15 a 20 dias
453
Descrição não disponível.
Contents: Introduction: direct selling; Setting the scene; Entering the field; 'The Persuaders' part 1: marketing; 'The Persuaders' part 2: sales; The culture of the 'con man'; A culture of excess; Booty capitalism; Conclusion; Bibliography; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Direct Selling;Home Improvement Companies;direct;Direct Selling Organisations;selling;Home Improvement;home;Home Improvement Industry;improvement;Direct Selling Industry;companies;Charles Grove;industry;Big Time Products;organisations;Contemporary Societies;insider;Direct Selling Association;culture;Experienced Canvassers;charles;UK Industry;Telephone Close;Interviewer's Personality;Overs Bank;Covert Role;Home Improvement Market;Emotional Labour;Party Plan;Network Direct Selling;Insider Culture;Direct Sales Companies;Social Selling;Confident Investment;Spice Girls
Contents: Introduction: direct selling; Setting the scene; Entering the field; 'The Persuaders' part 1: marketing; 'The Persuaders' part 2: sales; The culture of the 'con man'; A culture of excess; Booty capitalism; Conclusion; Bibliography; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Direct Selling;Home Improvement Companies;direct;Direct Selling Organisations;selling;Home Improvement;home;Home Improvement Industry;improvement;Direct Selling Industry;companies;Charles Grove;industry;Big Time Products;organisations;Contemporary Societies;insider;Direct Selling Association;culture;Experienced Canvassers;charles;UK Industry;Telephone Close;Interviewer's Personality;Overs Bank;Covert Role;Home Improvement Market;Emotional Labour;Party Plan;Network Direct Selling;Insider Culture;Direct Sales Companies;Social Selling;Confident Investment;Spice Girls
